Amazon leads fragmented pet care e-commerce market with 9% share

The Business Research Company says the global pet care e-commerce market remains highly fragmented, with Amazon.com Inc leading 2024 sales as companies compete on subscriptions, personalization, faster delivery and cross-border marketplace expansion. The report points to a market where convenience and digital fulfillment are becoming the main battlegrounds for pet food, grooming, healthcare and accessory sales.

Why it matters: - Pet care e-commerce is still open enough for challengers to gain share, but crowded enough that logistics, brand trust and digital experience now decide who wins. - The market’s shift toward subscriptions, personalization and faster delivery affects how pet owners buy food, wellness products and accessories. - Marketplace expansion can quickly give pet brands access to new countries without building a full retail network.

What happened: - The Business Research Company released a 2026 report on the global pet care e-commerce market and its competitive trends. - Amazon.com Inc led global sales in 2024 with a 9% market share. - Walmart Inc held 4% of the market, while Chewy Inc held 2%. - PetSmart Inc, Petco Health and Wellness Company Inc and Blue Buffalo Company Ltd each held 1%. - Pet Supplies Plus LLC held 0.4%, PetMed Express Inc held 0.3%, Zoetis Inc held 0.3% and Colgate-Palmolive Company held 0.1%. - The top 10 players accounted for 19% of total market revenue in 2024. - Vital Pet Life Inc launched its product line on Chewy Inc’s Canadian platform in May 2025 to expand beyond the U.S.

The details: - The market includes global online marketplaces, specialized pet retailers, direct-to-consumer pet brands and digital pet care platforms. - Product categories include pet food, grooming products, healthcare solutions and accessories. - Companies are leaning on subscription delivery, personalized recommendations, private-label expansion, platform optimization and last-mile delivery networks. - The report says strong digital infrastructure, fulfillment capabilities, product assortment depth and customer retention are key barriers to entry. - Leading companies cited in the report include Amazon.com Inc, Walmart Inc, Chewy Inc, PetSmart Inc, Petco Health and Wellness Company Inc, Blue Buffalo Company Ltd, Pet Supplies Plus LLC, PetMed Express Inc, Zoetis Inc and Colgate-Palmolive Company. - Major raw material suppliers listed in the market include Cargill Inc, Archer Daniels Midland Company, Ingredion Incorporated, DSM-Firmenich, BASF SE and Evonik Industries AG. - Major wholesalers and distributors listed include Ingram Micro Inc, Sysco Corporation, McLane Company Inc, KeHE Distributors LLC, UNFI and Costco Wholesale Corporation. - Major end users listed include J.M. Smucker Company, Freshpet Inc, JustFoodForDogs LLC, The Farmer’s Dog Inc and Open Farm Pet. - The report’s sample request and full report links are available here: Request a free sample and Access the detailed report.

Between the lines: - A 19% share for the top 10 players points to a market where scale helps, but no company has locked up the category. - Amazon’s lead reflects the advantage of broad assortment and built-in shopping frequency, especially for replenishment categories like pet food. - Chewy’s Canadian expansion shows that established pet commerce platforms are using international marketplace access to grow without heavy physical expansion. - The report’s focus on AI-driven personalization and omnichannel retail suggests competition is moving from simple product availability to repeat purchase behavior.

What’s next: - Expect more subscription programs, cross-border marketplace launches and delivery upgrades as brands try to protect repeat sales. - Companies with strong fulfillment and loyalty tools are likely to keep widening their advantage. - The report says logistics optimization, platform innovation and specialized delivery networks should become more important as shoppers demand faster and more personalized service.

The bottom line: - Pet care e-commerce is fragmented, but the winners are separating from the pack by making buying easier, faster and more personalized.